Commentary based on a Street Racing

 My advertising campaign is about illegal street car racing everywhere around the world. I chose this campaign because this is one of the problems that are causing a lot of deaths from car crashes and a lot of street racers are gong to jail for racing. My message to all the street racers is to bring to a standstill doing unlawful street race.

I used a slogan to tell my message on my poster. My slogan is “Street + Racing = Death or Jail”. It means that whatever a street racer does, that person cannot escape to die from car crashes or going to jail by getting busted by the cops. So what’s the point of street racing, street racers can just stay in a normal life. I used an image of two street racers doing illegal street race on my poster. I made a bright red ban symbol on the image; I did it to illustrate the message to stop doing illegal street racing. I made the outlaw symbolizing colour bright red to show that it is causing death. This image is related to my slogan. I used an image of a very bad car crash on my poster to show how people can die from a car crash. I chose a bad car crash image to scare the street racers and showed them how painfully they can die. I wrote “=Death” beside the image. I used an image of a person going to jail to show the street racers that if they do street racing, they will go to jail. I wrote “=Jail” beside the image.

I used a wristband as my gimmick. It is a very simple white wristband. On the wristband, I sticked my slogan on it. The wristband will cost $5. I will sell my band all across the world to spread my message everywhere. I will use 50% of the money that I earn to give it to the government to make new rules to stop illegal street racing. I came up with this idea because I saw people selling wristbands in the market and the money that the company of the wristbands earns uses some of the earnings for charity. So I thought my one could be sold like this.

My event is a concert to ban illegal street racing. I will organize a concert because many people in the world are interested in concerts and it is a good way to advertise my gimmick. I will also use some of the money that I earn to give to the government to make new rules to stop illegal street racing. I will call Linkin Park and Pod to play their rock bands. In the concert one of the members from the rock bands will tell everyone the message I am saying to everyone using my slogan and about my gimmick. I will show the concert in MTV channel so that the people that are not going to the concert know about my gimmick and my message. I came up with this idea because I saw many people organizing concerts and they use some of the money that they earn for charity. So I thought I could organize a concert and use the money like this.

In view of the above, it is evident that, for my campaign, I tried to make people aware of illegal street racing that is going on around the world. The visual techniques of advertising I used were juxtaposition, balance, background, font, colour, contrast and dominant image. I only used slogan as one of my language techniques of advertising. I hope I can make illegal street racers be aware of street racing by showing my poster, event and gimmick.

The importance of our mother tongue day

It gives me immense pleasure express something about our mother tongue as it is acknowledged as International Mother language Day on 21^st February in every year through out the whole world and it is sanctified by titivating flowers and holding in the highest regard the memories of those language martyrs who had laid down their lives for the cause of establishing the dignity of our fortitude as a nation by raising our heads like other nations virtually. The 21^st February is a red-letter day in the history of our mother tongue. It is a very significant day in view of good judgment that we have been able to establish our mother tongue as our state language. It is our glory and inspiration that we have achieved freedom from the movement of this day. We think that we could not achieve our freedom if 21st February was not emergent in 1952. Due to the movement of this day, we have shown our agitation against the rulers of the then Pakistan and even the people irrespective of castes and creed took part in the movement having been influenced by the gallant touchwood of Bengali nationalism.

 

The word ‘nationalism’ comes down from the heritage, culture and tradition of a particular country which indicates uniformity in respect of one faith that is the language conventionally uttered from a child which is his actual identity. Nationalism is such which vividly gives an acquaintance in the sense in what language he expresses his mode of his explicit desire as to what he wants or what he would like to do. So our heritage is expressed as a token of ideal acquaintance as Bengali Language with which we survive on full faith of livelihood and as such every elegiac influence is concerned in achieving the recognition of this day in the world. We can think our own belief that we are created equally in respect of expressing our own tradition, culture and religion which is bedded on our soil, grass, plants, creeper and our dwelling place. We cannot think even for a moment that a boy is treated more or less as a terrorist or miscreant or he is excommunicated at an immature stage. If we lose our faith in our own nationalism, we need to be responsible to build him or her who can give his identity as a Bengali nation. To speak the truth, the 21^st February, as a symbol of blaze illumination is our rectitude for which our survival as Bengali nation has been reflected through out the whole world.

Advertisement is becoming a nuisance.

When a company wishes to sell or improve the sales of its products or service they decide to advertise. It is the way in which organizations boost up their quality of product and the customers are well familiar as regards of their choice of consumption. The concerning firms introduce their products in the field of business and explore market in order to increase their existing profit. By virtue of successful advertising, the firms acquire their business finest output of their products or services and even by achieving continuous sales and profit; they enjoy the status of economies scales. They display their quality of products by means of various types of media such as television, radio, movies, magazines, newspapers, video games, the Internet and billboards. The organizations also need media sponsors. A sponsor is the individual or group that provides the support for an event, activity or organization financially. Although advertisement is an important technique for the different companies it is nowadays becoming an irritation.

Many advertisers use humour and strong images to get your attention. Short, catchy and memorable catchphrases called slogans are introduced so that it is well remembered by the people, who are generally the customers. Many advertisers feature celebrities or sports players and so the customers are attracted by the product even more. Sometimes they show many ads which don’t have much similarity with the product they also exaggerate the effect of the product. They show that they can do things which are quite impossible. For examples, they show some ads about detergent were if we apply it then it can remove any deep dark stains or it can make the cloth whiter than ever. Sometimes some TV channels sponsor so many companies that they show excessive advertisements during a program. This annoys many people because they cannot watch the program and causes them to lose interest. In many foreign countries people receive mails practically everyday where they find most of the letters are all about advertisement and find some or no useful or important letters. Also in e-mail accounts they get plenty of junk mails everyday. In the field of trade and commerce, there are lots of media for advertisement campaign. Nowadays, the media like Newspapers, radio, TV, Internets and some other media like biweekly and fortnight magazines provide misleading advertisement for which the consumers cannot take decision as to which product is particularly important for them. In newspapers and magazines, the reporters focus fake and fictitious advertisement which is prepared on totally false-based information. In Internet, much wrong information is campaigned about a particular product. It is written in such a manner the people are compelled to buy their product. In the last, it is seen that the whole advertisement is false and fictional.

Despite achieving incredible benefits from advertising, there are many of them which are false and misleading. This makes us well convinced that the product is good and we buy them. But later on we see that the product is nothing like what we see is the advertisements. We should create awareness regarding false advertisement so that we are committed to activate our efforts for our business growth and prosperous tentatively. We should promise to forsake all sorts of misleading information and rather we need to accept a great challenge to run our business under the enactment of the government positively and virtually.